Andrey Skvortsov (http://eng.mercator.ru/skvortsov/) — is head of Mercator group.
- 1994 — Moscow State University, geographical faculty
- 2004 — MBA (AIBEc)
- 2006 — Edward Tufte’s infodesign seminar
- 2007 — Robert McKee’s story seminar
- 2009 — OPM (Harvard Business School
Conducts master classes "Corporative advertising and corporative film", "Visual images in b2b communication", "Analytical and informational design".
Masterclasses by Andrey Skvortsov:
Visual metaphors and allegories in commercials and presentations When is their use efficient and justified? Examples, cases, and variants. How does one create an efficient and apt metaphor?
Principles of analytic and information design Its importance and situations where it can be used efficiently. Information graphic manipulations. Principles for making charts and diagrams. Rules for producing quality information design.
Corporate films: how to make it efficient and interesting When are films useful and efficient in B2B advertisement? How to make it interesting: techniques with examples.