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Reels for medical representatives of Pfizer

17 May 2010 year

Marina Oplachko, Internal Communications Manager in Pfizer:

"Fantastic job, perfect result exceeded all expectations!"

Anna Kogan:

"These reels were created for the medical representatives of the company Pfizer, so that they strongly felt the importance of their work. Thus we had no problem of advertising the drugs or talking about their action. The case was different: medical representatives interact with physicians, promoting drugs, but never have to deal with patients; they never faced with the final results of their labor. In these movies we had to tell some stories, to show those people to whom these drugs not just helped - saved lives. We had to put the gratitude to our viewers".

Reels are not available in video format - they are intended for internal use by Pfizer.

Our team:

Director, scriptwriter - Anna Kogan
Operators - Pavel Baydalov
Music, animator - Dmitry Misharin
Production director - Stanislav Onishchenko
Project manager - Katerina Miroshnikova

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