Commissioned by Sberbank Russia, Mercator made an infographic reel on reform for the International Conference «Thinking of Taxes in a New Way», including arguments both in favour and against. This also covered the question as to whether the measures put into place are temporary, or in fact part of a long-term trend.
Stanislav Onishchenko, Production Director at Mercator:
«When you have only a couple of days to make an intelligent two-minute reel, you need the whole team to really pull together. In such circumstances, there is no margin for error».
Awards Cannes Corporate Media & TV Awards 2011
Silver Winner: Sponsoring, Non-profit, Corporate Social Responsibilty
Our production team:
Director and visual concept author — Andrey Skvortsov
Design — Nonna Lysenko
3D animation — Vyacheslav Novikov, Rostislav Kiyantsev, Alexander Khudyakov
2D animation, music — Dmitriy Misharin
Production director — Stanislav Onishchenko
Project Manager — Katerina Miroshnikova
Project supervisor — Ksenia Yudaeva (Sberbank Russia)