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/Sberbank: Reel Report 2010

Sberbank: Reel Report 2010

23 June 2011 year

A reel report was prepared for the Sberbank shareholders' meeting.

All the main things for the year: figures, projects, and events.

A reel featuring mini-interviews with Sberbank executives was also made for the meeting.

Yuri Rovensky, Vice President, and Director of Public Relations at Sberbank Russia

«There is a formal report, and also abstracts which are important for us to draw to the attention of the shareholders. There is no better format to do this than through reel. For this reason we turned to 'Mercator'. It really helps a lot when a contractor understands the essence and meaning of numbers, when there’s no need to dwell on them. 'Mercator' manages to combine both creativity and an understanding of business objectives.
Ideally, of course, we do hope to receive the results as quickly as possible so perfomance can be improved. However, despite tight deadlines and our numerous requests to change or fix things, Mercator did an excellent job, producing on one hand something formal, but on the other hand a rather emotional reel with interesting allegories».

Our production team:

Producer — Gennady Kondratyev
Co-Producers — Oleg Soloviev, Alexander Grigor'yants
Art Director — Andrey Kovalevsky
Production Director — Mikhail Matorin
Scriptwriter — Artem Eyskov
Musical Arrangement — Alexander Ospanov
Animators — Yuri Ternovskii, Stanislav Odintsov, Irina Kontsovik, Igor Grachev, Sergey Kononenko, Yuri Kupriyanov, Nikolay Grigoriev, Ivan Zubko
Consultant — Andrey Skvortsov
Interviewers — Andrey Skvortsov, Mikhail Katzal, Katerina Miroshnikova
Project manager — Katerina Miroshnikova

Download reel: zip (mpg, 65 mb)

Download reel-interview: zip (mpg, 32 mb)

Embed:

<iframe src='http://eng.mercator.ru/base/video/1205.mp4' width='586' height='329' frameborder='0' scrolling='auto' ></iframe>

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