How can municipal services and facilities become profitable and efficient? Use Sberbank’s “Efficient City” program. And what is the best way to learn about this program? Watch our video.
The video premiered at the Sochi investment forum in Russian (for the governors) and English (for reporters).
Elena Balashova, Project Director at Sberbank’s Department for the Engagement with Russian Constituents:
The video became part of the interactive stand that presented the “Efficient City” program. We are planning to keep using it during business meetings and events in the regions.
The video takes a fun approach to the problems that our project helps to effectively address. At the same time, it contains serious figures as well: specific project results. For example, the traffic control system in the Kostroma Region enables us to collect more than 400 million roubles in penalties, and payments for school dinners with the help of “Ladoshki” saves one school up to 2 million roubles annually.
The video was in perfect harmony with the stand and everything was absolutely clear to everyone.
Letter of gratitude:
Author — Tatyana Aldoshina
Producer — Alexander Grigoryants
Art Director — Olga Lolo, Oleg Burtov
2D animation by Dmitry Bagin
Editor — Stanislav Tatarenkov
Music by Vladimir Sayko
Sound Editor — Maria Afanasyeva
Production Director — Dmitry Misharin
Project Director — Katerina Miroshnikova
General Producer — Andrey Skvortsov