April 12, Las Vegas (USA). The results are finalized for the 54th International NewYorkFestivals Film & Video. The major international TV, radio and electronic media expo, NAB-2011, held these days in Nevada, managed to change the venue for the organisers.
As in previous years, several thousand works from all over the world were submitted. An international jury of 147 experts evaluated them. One characteristic of the festival is that all works are evaluated using a closed system via the internet, which is where the results are displayed, too; no “discussion meetings”, influencing the experts, etc. And although the members of the jury can display their work at the Festival, they cannot evaluate their own work.
Mercator added one more medal from the chief international corporate film competition to their collection.
The gold medal in the Animation category was awarded to the cartoon “Orange Offers Protection from DDoS Attacks”, describing Orange Business Services’ Internet Umbrella Service. The work “Sayano-Shushensky Hydroelectric Plant” was also a finalist.
Darya Abramova, Head of Orange Business Services Marketing Communications Group for Russia and the CIS:
«The video that was created helps our managers sell our Internet Umbrella, explaining simply and in layman’s terms what DDoS attacks are, and specifically how a communications operator can protect against them. We’re happy that Mercator managed to get a feel for our product and create such clear and unforgettable images».
Andrey Skvortsov, General Manager, Mercator Company:
«Over all the many years that we have been participating in the New York festival, I have learned that in order to win medals, the work can’t just be done at a high technical level; it has to contain some sort of creative development that the judges have never seen before, and it has to be about a current issue. For me personally, the quality of Mercator’s work is based on the percentage of projects that are commercially effective for the client (a return of over 100%). To a certain extent, the festival indicates our creative expertise, which is also important, and judging on the number of medals we have, ours is quite high».
Mercator is the only Russian company to have won gold medals at the NewYorkFestivals. The company has been awarded four gold, three silver and two bronze medals, along with an NYF Certificate of Excellence for 2008, and has been named a finalist in 2005, 2006, 2007 and 2008.
2011 TV & Film Awards Winners (PDF)