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Series on Sberbank a new concept in banking practice!

14 September 2012 year

Sberbank is changing. Problems are constantly being solved. The bank is improving. But how do you tell this story without invoking the mass rejection of customers who have all, if only the once, encountered long queues, “glitches” with cash machines, and other inconveniences? The solution is obvious — you have to admit to the problems, and then say how you intend to deal with them. But how difficult that is — admitting there are problems.

Sberbank has embarked on this course. We present to you a series of films, created on our own initiative, but with Sberbank's complete and utter support. We interviewed some of their most outspoken critics on the portal. We filmed in eight cities in Russia. We went into the offices and boardrooms of Sberbank and posed some difficult questions. And, to make it easier viewing, we inter-cut it with some entertaining comics.

It is clear already that the project was a success. Massive viewing figures, with, for the most part, favourable and positive feedback. We succeeded in making a genuine and honest film about Sberbank. But most of the credit cannot go to us. The point being that Sberbank is, in actual fact, honest.


Series on the site

Article on

Review on the site

Our production team:

Ideologue, visualiser, producer — Andrey Skvortsov
Inspiration and Co-creator — Yury Aleksandrovich Rovensky (Sberbank Vice-President of Communications)
Director, Scriptwriter — Tatyana Gulyanitskaya
Cameras — Rafael Bulatov, Maksim Ignatenko, Mikhail Simonov, Ilnur Valiakhmetov, Evgeny Zhuravlev, Ekaterina Keizer, Nikita Ryazanovsky, Ilfat Mambetov, Aleksandr Elkan, Ivan Yugrin
Reporters — Olga Grigoryeva, Tatyana Gulyanitskaya, Anastasiya Zlatopolskaya, Elvira Kim
Administrators — Dmitry Isaev, Aleksandra Rostovskaya
Design — Ekaterina Sidorova, Svetlana Golovchanskaya
2D-Graphics — Dmitry Misharin, Anastasiya Ryazanova
3D-Graphics — Vyacheslav Novikov, Rostislav Kiyantsev
Editing — Stanislav Tatarenkov, Andrey Shatskikh
Music — Aleksandr Andreev
Narration — Tatyana Gulyanitskaya, Roman Yudin
Production Director — Stanislav Onishchenko
Producer — Elena Cherchik Project
Manager — Evgeniya Demidova
General Producer — Katerina Miroshnikova


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All reels of the project
Sberbank: Queues
Sberbank: Branches
Sberbank: ATMs
Sberbank: Skimming
Sberbank: Toll fraud
Sberbank: Computer Security
Sberbank: Phishing
Sberbank: Crime
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