Your name

English  |  Russian
Quick order About Mercator Portfolio Customers speak out
+7(495)788-8906
Please, Call back!
/Corporate Movies
/Mekran. Tales about Furniture

Mekran. Tales about Furniture

1 February 2013 year

Is this about Italy? No, it isn’t. This designer furniture is made in Russia, far beyond the Urals, almost in taiga, on the banks of the Yenisei river!

And did you know that to make good furniture you need to cut down, not an entire forest, in fact, but individual trees rather, hand-picked by an expert? This is how our team first heard about the highly unusual technology employed by the craftsmen at Mekran in Krasnoyarsk.

In order to do this story real justice, we got kitted out for an expedition, and went about carefully examining all of the Company’s workshops. Joining us on our trip was the well-known Russian actor Igor Vernik who opened Mekran’s first showroom in Krasnoyarsk. As he later admitted, never has his taking part in a promotional film demanded that he immerse himself so deeply in the subject. But how could you not?

In the end, we brought back to Moscow, not only an interesting depiction, but also yet another admirer of Russian furniture in the shape of Igor Vernik.

Igor Vernik on the film

Promotional film for Mekran

Screenshots

Our production team:

Director, Script — Mikhail Katsal
Assistant Director — Tatyana Gulyanitskaya
Cameras — Andrey Novikov, Vitaly Pronin, Mikhail Simonov, Denis Smirnov, Alexander Belov
Lights — Mark Izotikov, Andrey Izotikov, Dmitry Rogov
Engineer — Sergey Solovyov, Sergey Rozhnov
Dolly — Denis Eliseev, Denis Fetisov
Sound Director — Aleksey Karpukhin
Composer — Vladimir Sayko
Design — Svetlana Golovchanskaya, Ekaterina Sidorova
Editing — Stanislav Tatarenkov, Andrey Shatskikh
2D-Graphics — Dmitry Misharin, Anastasiya Ryazanova
3D-Graphics — Dmitry Anashkin, Andrey Vozniy, Anastasiya Ryazanova
Production Director — Stanislav Onishchenko
Project Manager — Evgeniya Demidova

Embed:

<iframe src='http://eng.mercator.ru/base/video/1344.mp4' width='586' height='329' frameborder='0' scrolling='auto' ></iframe>

MEKRAN: ALL PROJECTS
Mekran. Tales about Furniture
Igor Vernik on an honest approach to promotional films
Series of Mekran film presentations
Igor Vernik on the Mercator film crew
Home | Site map | | NEWS | About Mercator | Experience | Contact information