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/A Film Report for Sberbank of Russias Shareholders

A Film Report for Sberbank of Russias Shareholders

25 June 2013 year

The mission was to report on Sberbank’s performance (excellent, by the way), while overcoming the deep-rooted scepticism of the viewer.

Our solution was an infographics-based video. There were two ingredients in its success (in addition to a dozen rather important factors) — the facts in which the shareholders were most interested (with no idle talk) and the dramatic structure.

Doubter is an important character in the film, one who is extra cautious when it comes to buzzwords. He acts on behalf of the viewer, which makes the film easier to watch. Those who are not Sberbank’s shareholders will be intrigued as well, even though the film comprises six minutes of graphics and no narration! You doubt us, too? See for yourselves!

A 4th Cannes Corporate Media & TV Awards 2013 Winner

Our production team:

Script — Andrey Skvortsov, Artyom Eyskov
Producer — Gennady Kondratyev
Co-producer — Aleksandr Grigoryants
Analysis – Yuliya Barabanova
Designer — Andrey Kovalevsky
Artists — Svetlana Golovchanskaya, Katerina Sidorova, Natalya Pustynina, Egor Shulgin
Music — Vladimir Sayko
Animators — Stanislav Odintsov, Mikhail Matorin, Pavel Sokolov, Sergey Sobolev, Dmitry Glovatsky, Maksim Doronin, Nikolay Tolokonnikov, Oleg Yushkov, Dmitry Amarov, Dmitry Misharin, Sergey Slobodyan, Rostislav Kiyantsev
Production Director — Oleg Solovyov
Project Manager (Sberbank) — Anna Fomina
Project Managers (Mercator) — Andrey Skvortsov, Katerina Miroshnikova


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